Yes, the Bio about myself and the history regarding Masters of Dirt is pretty unreal! We are living in a crazy age and are moving thousands of people every year who are thrilled to get entertained. For me, a dream became true by being able to make a living with what I love riding bikes, getting to work with my idols is always a blast and gives a totally different approach to the work. Owning Kitt, having the Hoff as a godfather, and driving the Gumball Rally is just the cherry on top. Sometimes it's really hard to stay on top of the game and appreciate the life I have. I am always hungry for more but actually really happy with how things are going. And as Hoff would say „The best is yet to come“
I am a Masters of Dirt and I have the most amazing family in the world. The Skullbunny Tatoo was created by Stoica and me from Stoica Graffix. We love Skulls but we never ever want it to be connected with negativity. Other brands use bullets, guns, and other bullshit next to their skulls. We don't, we hate guns and have a strict no-gun policy in our designs. Guns are just lame. We also wanted to make a bit of fun of all the „badass brands“ by putting bunny ears on top of the skull. The sparkplug on the bottom indicates that even when we are not on this planet anymore the spark will still ignite us so we have never-ending love and passion to ride.
True that it might be a door opener. The good thing is over 2000 people love the bunny so much that they got it tattooed!
I was born and raised in Vienna Austria. I was a little kid who was just getting up to no good in school and found my way through freestyle at the young age of 14 through the company of my dad who helped build the first bricks of Masters of Dirt.
Yes, we started 2003 with freestyle shows and in 2007 started calling them Masters of Dirt and changing the concept because I never liked freestyle being packed into a competition. It is boring for the crowd after a while and doesn't represent the spirit of DIRT. Looking back it is just crazy how everything evolved and also crazy what happened. All the world's first, crazy parties, cities, shows, problems, memories, girls, fun it is simply insane that we have already done over 200 shows in more than 18 countries. But also here the best is yet to come. We have digitalized the show, the athletes are extremely professional and the riding is on another level. Also my team especially Desmond is doing such a great job pushing hard on all ends to make this an even bigger success! Due to our way of working and the constant growth we also became more attractive for big cooperate sponsors which help grow the company. Almost everything gets reinvested into making our show bigger and pushing our vision to become a reality.
Masters of Dirt became its own Cosmos over the years. We are constantly thriving for new challenges and business models but try to never forget where we come from. Riding and having fun, going the other direction everyone else is going. We host Parties, have our own fashion lines, produce great content for our partners, and have just started the next big step for Masters of Merch which I can't quite talk about yet but it's going to be super cool. What surprised me the most was that we were gonna have so much fun producing stuff for other people like Fabio Wibmer with Sick Series and many more that you can check out on www.mastersofmerch.at and how much potential all this has. I feel blessed with the team around me constantly pushing hard to grow the portfolio of Masters of Dirt.
As mentioned above we have been around more than some groupies haha! We did it all from Shows at Horseshoes in Ajman (UAE) to Snowmobile backflips at the beach for drunk students, over festival openings, and big tours but I am pretty sure, the best is yet to come!
There is, of course, a big bulk of organizations behind and it gets well tricky when stuff gets postponed, stuck at customs, or like in Chile for an instant where we just have to move our show back 6 months because of the situation the country is in minutes before we are about to board the plane. But it's awesome because we are a family and we get to travel the world making people happy, being heroes for kids and we are taking people on a short holiday. 99% of the people on tour come along amazingly with each other so it's very different when you work your ass off with people you connect with rather than working for a superstar that you don't even see on tour.
There is a big selection of riders we like to work with and who like to work with us. So that never really causes an issue.
I would say I ride about 20 times a year which really sucks. But I came to an age and position in the company that doesn't give me enough time and when I ride I want to ride rad stuff, not just a little shit skatepark around the corner. And living in Vienna that's a big bummer there is nothing just around the corner I can quickly go ride! But there are some nice trails! And of course the M.O.D Backyard in France with everything I ever dreamed of!
Well, back in the day I was a classical, sprung video type of guy or cranked. I loved those even more than New World Disorder. Now my favorites are probably all the nice edits from Fabio Wibmer and some quick edited rowdy old-school like the content.
Szymon Godziek, Andreu Lacondeguy, and Sam Reynold are my favorite styles. Favorite Showman and trick machine, of course, Nicholi Rogatkin Also I love how much Bienvenido made out of himself!
I like the rise of Erick Fedko, that dude has some serious skill!
Hopefully much more to come including more pump tracks and skateparks/bike parks being built so the scene can grow and kids go out and ride bikes or watch us ride bikes rather than staring at their stupid computer screen.
Personally? I just want to ride and send according to my mood and feel better on the bike by riding more. With Frontiers, Dub Flips, and 360 Flips I have ticked quite a few of the list already!
Futko is our facility manager from Bosnia he is working for my family for over 25 years and is like a full-on family member, kind of the middle finger, and probably in the top 5 of M.O.D´s most wanted which tells a lot. The guy would take a bullet for anyone in our family and so would we for him. Futko is the father of Chuck Norris and became an absolute star via my Instagram, although he hates me for putting him on the internet haha.
Never give up because the best is yet to come!
When you achieve your dreams it always seems unrealistic to go for even bigger things. But I guess the next step will be more work on an international level and making more people happy. Also, we want to push the next generation to go for it!
I guess do what you want! dream big! Dreams do become true but trust me it is and will always be a rocky road! When you are or feel all the way down you have to be the strongest
Not when you're all the way up! Be humble and nice to everyone who crosses your path! If you feel angry, turn your negative energy into a positive one and use it for your life or projects! I thank you for these wonderful questions I wish I would have more time to answer in detail. Ride one!
Georgie